Management Systems | Web Systems | Automation | Multimedia

Development of multimedia technology began as an offshoot of the desktop publishing explosion in the 1980's, when simple disk-based delivery of documents began to be supplimented with audio clips and graphic animations. Computer-based presentation software, such as Microsoft PowerPoint and Adobe Persuasion, soon followed. The technology grew expansively when CD-ROM capabilities became commonplace in personal computers. CD-ROM provides the high-volume storage capacity required for more complex animation, video and full-length audio tracks. Commercial packages such as Macromedia's Director and Authorware were made available to enable the rapid development of full-length computer-based training (CBT) systems, electronic reference material, and marketing pieces unlike anything that were possible before. Now, multimedia technology has reached its greatest potential to date, with the advent of the Internet and the world-wide web. Web sites make use of every media type imaginable to convey every manner of message. The Internet provides the delivery mechanism that allows your message to reach an unlimited audience. 
Digital vs.Print
Whenever your desired audience is likely to have access to a typical desktop or notebook computer, multimedia can provide you with a variety of powerful advantages over printed material: 

For pieces with high-volume content, a large audience or a long life-span, digital media technology can provide significant cost savings throughout the life-span of the project. With the proper planning and tools, a given content base can be deployed using more than one delivery mechanisms, e.g. on both a CD-ROM and a web site, often for less cost and with more effective audience reach than a print piece would produce. 

Design Flexibility
Print pieces are flat, linear and 2-dimensional. These characteristics limit your options for organizing and structuring the information you want to present. Digital media allows us to develop multi-dimensional, interactive pieces that are structured to suit the intended use of the material. 

Content Life Span
Because of the dynamic nature of many businesses and the markets they operate in, many print pieces are obsolete before they even reach paper. When planned properly, digital media production can allow the content to be revised and updated up to and beyond the point of initial deployment, insuring that your audience always receives the most current and accurate information. 

Can We Help?
Nbm has been deeply involved in the application of multimedia technologies for clients of all sizes for over ten years. We can make every step of the process of designing and producing digital media pieces painless and cost-effective for you: 

Content Development
We can provide you with a comprehensive range of services to help you create and develop your message and design its visual appearance.